The European dairy cooperative Arla Foods wants to drive its growth in the mixed milk drinks category with the Milka brand. The Mopro Group has entered into a license agreement with brand owner Mondelēz. It covers the production, distribution, and marketing of chocolate milk drinks in Germany, Austria, and Poland. The dairy giant particularly emphasizes the high level of awareness and consumer loyalty to the Milka brand, which is already emblazoned on ice cream, cakes, and other baked goods, among other things.
“Milka is a popular brand and I know that we have the production, commercial, and marketing expertise to take it to the next level. That’s why our goal is clear: we want to be number 1 or 2 in our launch markets”, says Patrik Hansson, Executive Vice President and Chief Marketing Officer at Arla Foods.
Clive Jones, President Central Europe and EU Central Sales at Mondelēz International, says: “We are delighted to announce the launch of the new Milka chocolate milk in partnership with Arla. This collaboration allows us to extend the much-loved Milka brand across Europe and to offer consumers an exciting new way to enjoy their favorite chocolate. As we continue to innovate and develop our portfolio, this new category represents a significant milestone in Milka’s success story.”
Milka chocolate milk was launched in June 2024 and is available in three different pack sizes and flavors. The milk is available in 220 ml cups, 250 ml PET bottles, and in cartons (750 ml). It is produced at the Esbjerg dairy in Denmark.
Arla Foods is an international dairy company owned by more than 8,400 farmers in Denmark, Sweden, the UK, Germany, Belgium, Luxembourg, and the Netherlands.
