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Cosmetics
Cosmetic packaging featuring opulent designs with highly sophisticated finishes attracts attention to the product and helps reinforce the uniqueness of the brand identity. However, this industry is now also paying a lot of attention to the use of sustainable materials.
The cosmetic packaging of the future is sustainable, minimalistic and technologically advanced. Recyclable and biodegradable materials such as those already being used in the cosmetics market substantially reduce environmental impacts.
Consumers favour clearly defined and elegant designs. Less is more – an aesthetic that conveys high quality. But it is not just the outside that counts: By using QR codes, smart packaging provides valuable product information and personalised offers. Exhibitors at FACHPACK will show how individualised designs and labels are gaining in popularity and reinforcing customer loyalty.
The displays in the exhibition halls also show how digitalisation is revolutionising the cosmetic packaging process. Digital packaging enables interactive functions and personalised designs, while efficient production methods reduce material waste.
