The future of the packaging machine markets - the challenge of Asia

Asian markets are increasingly developing from sales markets to markets from which strong competition is emerging. Scenarios and strategies.

Description

south_east

Speaker

south_east

When & Where

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Thu, 26.09.2024, 10:00 – 10:30

place

onsite: Hall 4 / Booth 4-209

Details

Format: Lecture

Language: German

Description

German packaging machinery manufacturing focussed on Europe and the USA. Asia, especially China, has gained in importance. Asia was a stable, growing sales market for German machines in the upper segment. Now the quality advantages are shrinking due to strong competitors from China. The presentation sheds light on this and offers strategic options for further developing the German position. ... read more