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Non-Food
In the non-food segment, the magic of packaging is important as it needs to trigger the impulse to buy the product. In this sector, packaging must be conceived so that it can hold its own both online and offline: Protecting the product is a prerequisite when it comes to e-commerce, but it also must create an incentive to buy when on the shelf in-store.
Non-food products need to have the same impact whether they are sitting on the shelves of specialist retailers, food shops or department stores or being unboxed at home after an online purchase.
In the non-food segment, the “magic” of the packaging is important, because it is supposed to trigger the impulse to buy a product. In this sector, packaging must be designed to work both online and offline. Product protection for e-commerce shipping is an important prerequisite that still has potential for improvement. Our exhibitors also explain how to remove air from shipping cartons. The range of products in this segment is huge, ranging from pots to bottle openers and t-shirts.
The focus is on sustainability: Environmentally friendly materials, recyclability and material reduction are more in demand than ever. The industry is focusing on the efficiency of shipping packaging. In this context, less is more. Exhibitors will be presenting robust and practical solutions that offer ideal protection and user-friendliness tailored to a wide range of non-food products. In future, reusable solutions can ensure a genuine competitive edge.
