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Social media tips and tricks
As an exhibitor, you can market your trade fair participation on social media and at the same time contribute to an even more successful FACHPACK 2024.
LinkedIn - This it how it works!
1) Create an account and follow the official FACHPACK channel on LinkedIn. That way you will not miss any news!
2) Share our content on your channel(s) and/or comment on it.
3) Post news about your trade fair participation on your channels and/or your company’s channels regularly! Further down, you will find a few trade fair-storytelling-ideas for your posts.
4) Whenever you post something about FACHPACK, please tag our official page in your post! This will show us when you communicate something about FACHPACK and we can react to it.
5) Please always use our official hashtags in your posts: #FACHPACK #FACHPACK2024
6) Use our social media assets to draw attention to your trade fair participation.
We look forward to many exciting contributions and insights into your trade fair preparations!
A few content ideas for your posts:
In the run-up to FACHPACK 2024:
• Save-the-date post for FACHPACK 2024
• Name your personal visitor codes and invite your customers
• Name your stand and hall number
• Introduce staff (text/video clip) who will be on site
• Make appointments on site + online
• Announce what your customers can expect at FACHPACK 2024 (text, photos, videos, …)
• Post a video clip with a personal invitation from the Managing Director/Marketing Director/etc.
Right before the start of the fair:
• Post behind-the-scenes content from your trade fair preparations (meetings, stand construction, preparation of documents, ...)
• Post behind-the-scenes content from the journey to Nuremberg, during set up, ...
During the exhibition:
• Post impressions during the exhibition
• Post pictures with your visitors
After the trade fair:
• Thank all attendees and point out that you can still be reached through your exhibitor/product listing on our website.
• Post impressions and summaries from FACHPACK 2024
• Share statements from staff, clients, partners, …
Promote your exhibitor profile
Link your exhibitor profile in the FACHPACK catalog in your social media activities or refer directly to your profile in your marketing measures.
We look forward to many exciting contributions and insights into your trade fair preparations!